Email marketing is fast becoming one of the most preferred methods of marketing for the digital marketers. In the online world, the methods which are available for marketing are plenty. However, you have to keep in mind that email marketing has one of the highest conversion rates especially when you’re having a targeted list. In order to get the most out of email marketing, you have to follow a few tips which we would highlight today.
1. Dividing your email list into smaller segments
In order to better target your leads, it is important for you to divide email list into smaller segments. Once you are able to divide the list into smaller segments, it would become indeed easier for you to better target the customers. You can change the call to action according to the segment to which you’re emailing. Also, you would be able to measure the conversion rate of each segment as well. Once you are able to measure the conversion rate of each segment, thereafter only it would become easier for you to market to the targeted customers.
2. Mobile compatibility
Whether it is the compatibility of the landing page or whether it is the compatibility of the main text which you are drafting, you have to always make sure that each and every aspect of your campaign is compatible with the smartphone. Only when that is the case, you can be sure that the conversion rate would be pretty high. Most of the people these days use the smartphones in order to surf online. That is why you have to always be sure that the entire campaign is Mobile compatible.
3. Using text emails
Many of the email service providers automatically mark the email as spam if it has more than 2 images. That is why, whenever you are drafting the marketing email, it is important for you to always limit the images. As far as possible, you have to avoid images. This ensures that you are able to directly send emails to the inbox of the leads. This would significantly increase the amount of conversion. Also, you have to keep the text short as well. These days, people do not like toread longer emails on their smartphones. That is why you have to limit the word count.
So, if you really want to get maximum advantage from your email marketing campaign, it is important for you to follow these 3 tips. Creating the email campaign according to these 3 tips would ensure that you are able to get maximum exposure from your email marketing campaign.